TriCrown Consulting takes its lead from President, Lars von Kantzow, but is far from a "one-man show." On the contrary, we emphasize the value of integrating a broad range of people in both analyzing the current situation and developing recommendations for the future corporate and marketing strategies.  In many ways, TriCrown Consulting acts more as a member of the executive team than as a traditional "consultant."

TriCrown Consulting utilizes both internal and external resources, involving a company's own employees and relying on valuable networks consisting of vendors, customers, and affiliated consultants for input and expertise. 

Each client has unique needs, and TriCrown will customize its approach to the specific circumstances.  However, Lars believes that in every case, it is critical to capture the perceptions of both employees and customers to determine the true values and strengths that can be used to uniquely position the company and its brands in the marketplace.  This in-depth involvement will also facilitate the implementation of the new positioning and strategies, as key constituents will have actively participated throughout the process.

TriCrown Consulting seeks to stay involved with a project until it has been fully implemented.  As responsibilities gradually transition to the client's line organization, we will assist with continuous guidance and follow-up to make sure all deadlines are met, and the project is successfully implemented.

Our clients include:

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